Sponsorship
Why South Asian culture matters to brands now
South Asian audiences are:
- Young
- Culture-driven
- Digitally loud
- Increasingly influential in Canadian cities
But most brand efforts still treat them as:
- One language
- One culture
- One moment
DESIFEST is how brands enter real culture — not surface representation.
Why DESIFEST is trusted
Who you reach
150K+
Expected attendees across two days at Sankofa Square
45M+
Total digital reach & impressions
80/20
South Asian / multicultural audience mix
19–35
Core: Gen Z & young millennials — students, young professionals, new families
Beyond logos — how brands integrate
Partners can integrate through:
- Stage takeovers
- Curated cultural moments
- Onsite activation space
- BTS + Road-to-DESIFEST content
- On-stage storytelling
- Digital amplification
Everything is designed to be authentic, measurable, and brand-safe.
What brands get:
- High-trust cultural content
- Assets that live beyond the weekend
- Organic reach through artists and creators
- Post-event reporting and insights
DESIFEST doesn't sell impressions. It builds cultural memory.
Return on investment
Sponsors expect measurable results, so we build ROI into every partnership.
How we measure & report ROI
- Onsite attendance and engagement — foot traffic, activations, VIP moments
- Digital reach and performance — impressions, clicks, CTR, CPV, influencer reach, livestream views
- Media coverage value across broadcast, print, and digital
- Community impact — volunteer hours, newcomer engagement, artist opportunities
Custom data & lead capture
- QR code activations for sampling, contests, and sign-ups
- Branded surveys or polls during livestream and on social
- Digital contests that capture emails and opt-ins
- Post-event engagement through our newsletter and influencer network
Post-event reporting
- Attendance and demographic data
- Digital metrics — impressions, CPC/CPV, influencer reach
- Media mentions and earned media highlights
- Photos, videos, and examples of your brand activations
Sponsorship tiers
Partnerships are custom-designed to create memorable moments that drive brand recall and loyalty. Investment levels indicate outcomes, not fixed inventories. This is about fit, not filling slots.
$25K–$40K
Cultural Entry
- Category presence at Canada's largest South Asian music platform
- Brand presence across live audiences and digital reach
- Reusable content assets post-event
- Association with a trusted cultural institution with 21 years of equity
Best for: Brands beginning their South Asian cultural journey
$50K–$75K
Cultural Integration
- Stage or experience ownership
- Deep onsite activation — not just a booth
- Pre- and post-event amplification with reporting
- Branded content created with artists and audiences
Best for: Brands looking to connect, not just show up
$100K+
Cultural Leadership
- Category exclusivity
- Narrative ownership across key cultural moments
- Year-round content and visibility
- Artist collaborations and first access to new formats
Best for: Brands building long-term trust and loyalty
Past Sponsors
2027 Sponsorship & Funding Inquiry
Tell us about your organization and what you're looking for — we'll follow up to build the right 2027 partnership.
Sponsorship FAQ
Contact us at sbala@desifest.ca or call 416-302-9321. Packages start at $25,000 CAD. We offer Cultural Entry, Cultural Integration, and Cultural Leadership tiers.
DESIFEST 2027 targets 150,000+ attendees at Sankofa Square in Toronto, with 45M+ total digital reach and impressions.
DESIFEST is presented by TD Bank, Canada's long-term multicultural banking partner.
We offer three tiers: Cultural Entry (brand visibility and on-site activations), Cultural Integration (deeper engagement with content and artist access), and Cultural Leadership (presenting-level partnership with maximum exposure).
DESIFEST 2027 takes place in June 2027 in Toronto — two days of main stage concerts at Sankofa Square with free admission. Exact dates will be announced soon.
Get In Touch
Have questions, collaboration ideas, or feedback? We'd love to hear from you.