What you will learn in this marketing masterclass:


  • What is multicultural marketing? – Go inside the mind of one of Canada’s leading experts, to learn how by brands like BMW, Cineplex and Western Union reach diverse audiences across Canada.


  • Influencer Marketing – Learn how global brands are leveraging influencers to reach South Asians in Canada today.


  • Event Activation blueprint – Hit the ground running with a tactical roadmap to nail your event sponsorship and activations in 2019.


Dates:  Starts March 25, 2019

Number of lessons: 3

Here’s a sneak peak of the lesson on Influencer Marketing with Harjas Singh:

Get access to all 3 lessons:

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Joycelyn David
Managing Partner, AVcommunications

Joycelyn David AVcommunications

From Events and Community Outreach, to Shopper Marketing and Influencer Marketing, AVcommunciations helps brands seeking new ways to interact and engage with customers where they live, shop and gather as a community.


Some of its clients include Western Union, Cineplex, BMW, BMO, Estee Lauder Group of Companies and the Ontario Government.



Harjas Singh
Fashion Consultant / Stylist – Styled by Harjas


Harjas Singh aka “StyledByHarj” is a Toronto based Fashion Blogger, Consultant and Personal Stylist.


In the role of a Consultant and Stylist, Harjas works to help people experiment with, grow, and define their personal style.


Today, Harjas has been the face of a nation wide campaign for Nordstrom Canada, walked multiple runways in Toronto Fashion Week (TFW), collaborated with the likes of Nike, Frank and Oak, Ben Sherman and a number of local brands and influencers, along with styling celebrities for Red Carpet events.



Sathish Bala
CEO/Co-Founder desiFEST

Sathish Bala


As a serial entrepreneur, I love finding new problems to solve, building teams who outperform expectations, developing deep rooted relationships with partners and clients and challenging my own fears through the businesses I develop.


As a computer science major in the late 90’s, I have been fortunate to be growing up in the ‘digital’ world. My passion to understand human connection/behaviour and the ability for digital to enhance our lives, pushes me daily to do what I do.


I am also an investor in early-stage companies and mentor at Ryerson’s Science Discover Zone.


In between all the madness, I spend time with 2 little ones and make music in my studio

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