We started Sofa Sessions at the beginning of COVID-19 lockdown as shows and festivals were getting cancelled. Since April, we have showcased over 300+ artists from across Canada, US and the world! - Hindi, Punjabi, Telugu, English, French are some of the languages we have heard - over 300,000 views and interactions per month on our Facebook page. We will continue in 2021, with more digital shows and continue to support South Asian independent musicians. As a Sofa Sessions artist, we offer additional music industry coaching and mentoring, grant writing, marketing, PR and production support. Join our FB Group.
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DESIFEST and JoSH hosted Canada's first digital concert for Canada Day. We produced the FIRST South Asian live digital concert in Canada, and our team worked with the city and health offices to ensure COVID-19 safety was in place. Production included a three-piece band, four cameras shoot and a live broadcast to Facebook. We also consulted for other festivals following our show.
CONNECT AND ENGAGE WITH SOUTH ASIAN CUSTOMERS
30y - 50y - working professionals
New family, multi-generational homes
Fan of traditional bollywood movies/music
Non Luxury brands
Interested in new home/car purchase
75k - 100k income bracket
1st generation. in Canada
2hr - 3hr of daily South Asian Content
Facebook is preferred
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