MEDIA
Boost Outreach
Digital
We use paid media across Facebook, YouTube, Instagram, TikTok, and display advertising to reach and attract our fans.
Artists
Our combined social media reach has increased drastically, growing at a year-over-year pace of nearly 47% from 2022.
Traditional
The PR team works to get coverage in mainstream media in conjunction with TV partners and local newspapers and radio.
Influencers
There is a growing influencer roster at DESIFEST, and their collective reach exceeds 1 billion followers.
FAQs
How DESIFEST helps us grow our reach?
Every year, DESIFEST organizes multicultural events with attendance growing each year. In 2022, we recorded a 65,000 audience. Previously it was only 52,000; a whopping 25% growth.
How much have you paid out to performers?
Since 2006, we have distributed over $2M (CAD) in performance fees, production crews, volunteers, creatives, DJs, dancers, and other key roles.
Who is your target audience?
Our target audience is Canada’s South Asians with a total estimated spending power of $46B (CAD).