We use paid media across Facebook, YouTube, Instagram, TikTok, and display advertising to reach and attract our fans.
Artists
Our combined social media reach has increased drastically, growing at a year-over-year pace of nearly 47% from 2022.
Traditional
The PR team works to get coverage in mainstream media in conjunction with TV partners and local newspapers and radio.
Influencers
There is a growing influencer roster at DESIFEST, and their collective reach exceeds 1 billion followers.
FAQs
How DESIFEST helps us grow our reach?
Every year, DESIFEST organizes multicultural events with attendance growing each year. In 2022, we recorded a 65,000 audience. Previously it was only 52,000; a whopping 25% growth.
How much have you paid out to performers?
Since 2006, we have distributed over $2M (CAD) in performance fees, production crews, volunteers, creatives, DJs, dancers, and other key roles.
Who is your target audience?
Our target audience is Canada’s South Asians with a total estimated spending power of $46B (CAD).