Canada’s biggest celebrations of South Asian urban culture and beyond – a multi-disciplinary, world-class festival with a positive social and economic impact

AUDIENCE EXPANSION TIMELINE

For 2021, we are offering brands an unique hybrid model for fan engagement with DESiFESt. To continue our mission to host premier South Asian events in Ontario and react to the impact of COVID19, we have developed a new model that can help to deliver a bigger ROI for our brand partners and media partners. This model was tested in 2020 and resulted in an expansion of our viewer and audience demographic.

Millennials: We have seen consistent growth among 18-25-year-olds. With a combined income of $237 billion, this demographic has the purchasing power to be major consumers. Research shows that millennials purchasing behavior place value on experiences, trust peer-generated endorsements, and seek relevancy. This behavior has drawn them towards DESIFEST and give us an opportunity to facilitate their connection to your brand through us!

Young Professionals & Families: We have increase in attendance and following from this category over 14 years. This group is financially prudent and have a combined spending power of $1.4 trillion. This demographic makes decisions in the information search step of the consumer decision making process. They are driven by information and understand their needs well. DesiFEST can provide your brand the means and the platform to share information with this demographic and gain their loyalty. Studies show that the higher the brand interaction, the higher the brand loyalty that is built.

Generation X: With the new hybrid model, we have added another growing demographic into our audience base. Studies show that this category spends more than millennials on wants and were the early adopters of technology. Uniquely, this generation spends more on brands to gift to a younger demographic.

2021 PARTNERSHIP OPPORTUNITIES

We can customize solutions for you. From title sponsorships to sponsoring just 1 show or a few set of shows. Connect with us to get you the best bang for your buck for all your marketing needs

As we have transformed this year, in 2021 we will continue hosting 15-20 online shows as it generates 126k views and 500 followers each month. It keeps us well connected to our audience

Pending COVID regulations, we are still looking to host 2 LIVE shows at Yonge & Dundas Square a safe, socially distanced manner

We will be hosting 12 paid in-studio shows throughout the year as they give local independent South Asian artists to showcase their talent

WHY PARTNERING WITH US WORKS

With our sponsorship packages, we can help you achieve the following results for your brand quickly, effectively, and efficiently

With our various sponsor packages, we are able to achieve the following results for your brand:
MINIMUM OF 1/2M+ BRAND INTERACTION POINTS
250+ WEEKLY RETURNING VIEWS
COST OF APPROX. $2 PER GUARANTEED VIEWS AND $1.33 PER BRAND INTERACTION POINT
INCREASES OVERALL BRAND RECALL
30M+ DIGITAL/SOCIAL/TV/RADIO/PRINT IMPRESSIONS