CREATING A SHARED
Experience Since 2006
We have been working with the South Asian community since 2006, supported by brand
partners and government organizations, to host an incredible music festival.
COVID-19 helped us re-focus on our WHY; our purpose. While we
celebrate our growth, the massive crowds, millions of impressions and
the stage, DESIFEST began to support the artists and to have a platform
for them to tell their stories.
Stories that are full of pain, inspiration, new beginnings and dreams.
When the music industry shut down, we realized how vulnerable our
artist community is, and the effect of their struggles on their families.
Our sights are set even higher in 2022 – taking on bigger challenges,
helping more creatives and putting a bigger spotlight on the thriving
and growing community of South Asian creative community
2022 Show Time
The Digital Era
Between 2020-2021, we hosted 600+ live, digital shows on our Facebook page, IG account and YT.
We perfected the art of fan engagement, brand integration, live production and digital engagement. Our brand reached new countries – we connected with new fans and we helped our DESIFEST artists become global household names.
2022 is about blending the best of online with the best of in-person to create new and innovative experiences.
We are excited to incorporate our lessons and best practices into an incredible, immersive music festival.
We have seen consistent growth among 18-25-yearolds. South Asian millennials bring the East-West mix in their purchasing and brand choices.
With the new hybrid model, we have added another growing demographic into our audience base. Studies show that this category spends more than millennials on wants and were the early adopters of technology. Uniquely, this generation spends more on brands to gift to a younger demographic.
We have an increase in attendance and following from this category over 14 years. For many young professionals and families, DESIFEST is the perfect brand that is inclusive.