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DESIFEST is a trusted brand and an anticipated annual music festival for South Asians for the past 16 years
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About DESIFEST
HomeAbout DESIFEST
SUPPORTING SOUTH ASIAN CREATIVES

Since 2006

Celebrate the rich cultural heritage of South Asia with DESIFEST! Join us for a musical extravaganza that has been bringing communities together since 2006. With the support of esteemed brand partners and government organizations, we’re proud to continue providing unforgettable experiences year after year.
MUSIC IS LIFE

30 ARTISTS

Get ready to dance to the beat of Bhangra, Bollywood, and beyond as you enjoy performances from the biggest names in South Asian music. Immerse yourself in the vibrant culture through traditional food, arts, and crafts, and make new friends along the way.
BECOME A PARTNER

DOUBLE YOUR REVENUE WITH DESIFEST

  • $46-Billion; the total estimated spending power of Canada’s South Asians

  • Multicultural events are an important marketing opportunity for brands looking to reach this influential demographic

  • Southeast Asia’s influencer marketing industry is valued at $638 million in 2019 alone and is expected to grow bigger to a whopping $2.59 billion in 2024.

TRUSTED BRAND

#GETDESIFIED

Don’t miss your chance to be a part of this iconic celebration of South Asian talent and heritage. Get your tickets now and let’s make DESIFEST 2023 one to remember! #DESIFEST2023″

 
KNOW THE AUDIENCE

SOUTH ASIAN GENERATION Z

Racially diverse

sharing a num­ber of char­ac­ter­is­tics with Mil­len­ni­als, yet coming from a dras­ti­cal­ly dif­fer­ent world.

Digital Natives

an abun­dance of infor­ma­tion is at their fin­ger­tips, allow­ing them to broad­en their knowl­edge and be proac­tive in their learn­ing.

Brand Affinity

With significantly higher spending power, the South Asian Gen Z are a driving force as cultural influencers and powerful consumers.

Fearless

The Gez Z is often found to be brave enough to take decisions without getting pressurized from peers.

01
Supporting
02
South
03
Asian
04
Creatives
PAST

SPONSORS

Audience

Our Prime Audience

MILLENNIALS

South Asian millennials bring the East-West mix into their purchasing and brand choices.

GENERATION X

This generation spends more than millennials on wants and were the early adopters of technology.

YOUNG PROFESSIONALS

For years, we have been observing an increase in attendance and follow-ups.
GRANTS

Government Support

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