Vidya Iyer, professionally known as Vidya Vox, is an Indian-born American singer who was born in Chennai and raised in Virginia. She learnt carnatic music from D.K. Nagarajan, brother of the late D. K. Pattammal. She first started performing on YouTube with her sister Vandana on Shankar Tucker‘s YouTube channel. She released her first mashup cover on her YouTube page “VidyaVox” in April 2015 and has gained over 250+ million views and 2.1 million subscribers since then. Her mashups have garnered attention from the likes of Shah Rukh Khan, Akshay Kumar, Diplo, Major Lazer, and Hrithik Roshan. She sings in a myriad of languages including Bhojpuri, English, French, Hindi, Malayalam, Tamil and Telugu.