Why Unsigned Bands Should Stop Wasting Money On Radio Pluggers?


When you think about it, your music is an advertisement that you are trying to get on the radio. With this in mind, I recently explained how radio plugging worked to a planner and buyer within a big London media agency. Planners are the people who decide where advertisements are placed, and buyers secure the space. They do this for some of the world’s biggest brands. This is how I explained radio plugging.