Kevin Cook

Nas Talks Mass Appeal’s Partnership With WeWork, Next Album

play all visit

In a six-story SoHo building in New York City, a WeWork space mirrors a hip-hop playground. A red street sign hangs on the wall that reads “Once again I reveal the skill, money’s growin’ like grass with the mass appeal,” a lyric from Da Youngstas’ Qu’ran from the hip-hop group’s 1992 track “Pass da Mic.” Tupac is playing in the speakers and Nas is talking business with Peter Bittenbender, the CEO of media and content company Mass Appeal.

Read More