Kevin Cook

Drake Beats Drake: How Rap’s Sensitive Giant Smashed Records With ‘More Life’

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Drake Beats Drake: How Rap’s Sensitive Giant Smashed Records With ‘More Life’
// Music : NPR

 

Drake set streaming records last week, an album chart record on Monday and singles chart records today. How’d he do it?

On March 18, Drake released More Life, 22 songs packaged as what he’s calling a playlist and what everyone else (including the streaming svengalis at Apple Music and Spotify) have categorized as an album. Whatever you call it, on Monday, Billboard announced that More Life had arrived at the top of the Billboard 200, which tracks the performance of the world’s most popular albums, mostly through fans streaming it on Spotify and Apple Music. And today, the Toronto-born rapper broke his own record for most simultaneous songs on Billboard‘s Hot 100 singles chart — all 22 songs on More Life plus appearances on two hits by other artists, “Both” by Gucci Mane and “No Frauds” by Nicki Minaj, for a total of 24.

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